Online Marketing Strategies During COVID-19

Online Marketing Strategies During COVID-19

The COVID-19 pandemic has disrupted a lot of things, and it’s had a profound impact on online marketing. While more people than ever before are turning to the internet in the wake of social distancing, those people are concerned about their finances and future and aren’t spending as much. You have a bigger audience to reach and interact with, but it’s going to be harder to convince them to connect and part with their money.
Online Marketing Strategies During COVID-19

It doesn’t help matters that coronavirus has also had a big impact on manufacturing and shipping. Just because a business is online and open doesn’t mean that they have the stock to keep selling. Even businesses that already have healthy stock, or have ordered extra stock, are limited by the increased shipping times.
36% of retailers believe that COVID-19 will negatively affect their business.
Previously, we’ve covered the steps to optimize a company’s online presence in our basic quarantine checklist. If you have the basics—a website and social media— you will be ready to implement some fresh marketing strategies. We’ll address how the pandemic has affected eCommerce and online marketing, and how to brave the storm with effective online marketing strategies during COVID-19.
How Coronavirus Affects eCommerce
Whether you run a purely online business or use eCommerce to supplement a physical store, the coronavirus is sure to have some impact on your business. Even if your products have nothing to do with the virus, the wider economic impact of the pandemic is going to affect either you or your customers in some way. Over a third of retailers (36%) believe that COVID-19 will negatively affect their business.
Even massive retailers such as Amazon are having to change their strategy moving forward. Amazon is currently only taking shipments of essential items to their warehouses, which means that most Fulfilled by Amazon sellers are in the dark about how they can manage sales and shipping.
Amazon has also stopped offering paid search ads so that they can focus more on delivering essential products to the people that need them. People are more likely to see ads for healthcare and personal products, baby products, pet supplies, and groceries. Amazon — and other businesses — are looking for ways to turn the crisis into an opportunity to reach a bigger market share and broaden their appeal. Not everyone has the kind of money Amazon does, of course, but it’s still possible to create an opportunity for your business with the right marketing strategy.
Effective Online Marketing Strategies During COVID-191. Build an Email List
An email list is a great idea for any kind of business. These lists allow you to connect with customers and share important information with them. You can use the connection to share your story, highlight products, and sales, promote your business and turn subscribers into leads and customers.
If you have an email list then now is the time to use it. People are desperate for any kind of information right now. They want to know how your business is going to protect them. They also want to know that you’re taking care of your workers and are responding appropriately to what is happening. Let the public know how you are handling the pandemic and what your business plans to do in regards to employee safety and staying open.
Don’t have an email list? Start one now. It has a higher ROI than organic search and paid search, coming in with an ROI of $40 for every $1 spent. Figure out who your target audience is and find out where they are. Social media can be a great tool for this. Then, make sure your website landing page has an opt-in form for those interested to enter their email. Sweeten the deal by using a discount or free resource as an incentive.

2. Boost Your Web Traffic

A website is the online representation of your business, and it is where your customers will be able to get their first impressions. But, even the best website is wasted if you can’t target your core demographic. After you understand the importance of having a website, it is vital to consider the importance of being able to attract potential customers.
There are lots of ways to get more web traffic, but blogging is one of the best. Just keep in mind there’s a lot more to a business blog than jotting down your ideas for the internet to see. Business blogs should help your business to stand out and become an authority in the industry. Platforms like Medium and Quora make it easier to share your business from a point of authority.
Another important part of blogging is being able to stay relevant and tap into trends. Much like with the email list, you can use your blog as a way to inform visitors about how your business is responding to coronavirus. Share pictures and videos of your staff working safely and taking the right precautions, if relevant.
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Don’t forget the importance of SEO (search engine optimization) as you write your blog posts. SEO is always an essential part of online marketing. It’s one of your strongest tools when used properly. Feel free to hire an expert to take care of SEO for you, but don’t hire someone who makes promises that are just too good to be true.
If you plan on handling it yourself then make sure to avoid common mistakes such as keyword spamming. Don’t forget that the content has to be readable as well. There’s no point in writing something filled with relevant keywords if no one can read it.
Link Building
Remember to put together a robust link building strategy with your blog too. Include links to relevant sources of information, especially if you’ll be discussing the virus in any capacity. Reach out to other businesses and blogs and see if you can agree on a link-sharing strategy. Backlinks add extra authority to your website and help to generate traffic. Before engaging with these strategies, it is important to have a website that represents your business in the best way. Luckily, it is easier than ever to update and innovate your business website

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1 Post a Comment:

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August 18, 2020 at 10:54 AM

Hi Sattar,
Many have turned to online business since the lockdown. Through this post, you're helping not only the startups but also the growing entrepreneurs, like me, to expand even more our businesses online. So thanks for creating this!

Congrats bro PromoPromo you got PERTAMAX...! hehehehe...